A new trend is emerging, one that combines commerce with conservation, and it is rapidly gaining momentum—one order, one tree planted. More and more companies are embracing the idea of planting trees for every order purchased, recognizing the profound impact such a simple act can have on our planet while serving as a sign of commitment to sustainability.
The movement has gained significant traction across a wide range of industries. From fashion and beauty brands to tech companies and e-commerce giants, businesses of all sizes are eagerly joining the ranks of this growing coalition.
Together let’s explore the reasons behind the increasing popularity of tree-planting initiatives among businesses as well as what makes it possible for businesses to integrate tree-planting initiatives into their operations.
The act of planting a tree for every order purchased represents a powerful paradigm shift in how businesses approach their ecological footprint. It symbolizes a departure from the "take, make, waste" model and embraces a more circular and regenerative approach.
By embracing sustainability at its core, businesses can transcend the role of mere economic entities and become catalysts for positive change, leading the way towards a more harmonious relationship between commerce and the natural world.
But when exactly did this practice start to catch on? Who can be credited as the creator of the "trend"? It’s difficult to say.
One company that for sure played a pivotal role in popularizing the practice of planting trees for orders is tentree. Founded in 2012, tentree has become a symbol of sustainability and eco-consciousness. They developed a unique business model that aligns profitability with environmental responsibility, making them a trailblazer in the industry.
Tentree gained recognition for their "Buy One, Plant Ten" initiative, where they committed to planting ten trees for every item purchased from their apparel line. This concept resonated with consumers who were eager to contribute to reforestation efforts and combat climate change. Through their strong social media presence and engaging storytelling, tentree sparked a movement that inspired other businesses to follow suit.
The success of tentree's initiative and its positive impact on the environment motivated numerous companies across different industries to adopt similar practices. Today, a wide range of businesses have embraced the concept of planting trees for each order purchased.
The vision and influence of companies like tentree have propelled this movement to new heights. They have demonstrated that sustainability can coexist with profitability and have encouraged businesses of all sizes to participate in reforestation efforts.
Through tree planting initiatives, these companies have ignited a movement that is transforming the business landscape for the better (and greener 🌳).
As the world faces pressing environmental challenges, businesses are increasingly seeking ways to reduce their carbon footprint and promote sustainability. Planting trees has emerged as a popular solution for companies looking to make a positive impact on the environment.
Let’s look into the primary motivations behind companies planting trees for each order and the environmental benefits associated with this practice, starting with the latter:
Trees absorb carbon dioxide, a major greenhouse gas responsible for climate change, during photosynthesis. Through this process, trees act as carbon sinks, storing carbon and mitigating the impact of greenhouse gas emissions. By incorporating tree planting into their operations, companies can help offset their carbon footprint and make a positive contribution to fighting climate change.
Deforestation has led to the loss of countless habitats and the displacement of numerous species. Tree planting initiatives create opportunities for reforestation and habitat restoration, enabling wildlife to return to their natural habitats. Restoring ecosystems helps preserve biodiversity and enhances the overall health of our planet.
Trees play a vital role in preventing soil erosion. Their root systems anchor the soil, preventing it from washing away during heavy rains. This helps protect valuable topsoil, which is essential for agriculture and ecosystem stability.
But why do businesses even bother? After all this time, are we finally prioritizing the planet over profit?
Incorporating tree planting into their business practices allows companies to align with sustainable development goals. It showcases their dedication to environmental preservation and demonstrates their corporate social responsibility.
The corporate world is responsible for a significant portion of global carbon emissions. To mitigate their impact, businesses are increasingly adopting sustainable practices and seeking ways to offset their carbon footprint.
Tree planting serves as a powerful mechanism for offsetting emissions. By planting trees in significant numbers, companies can minimize and even neutralize their carbon emissions and demonstrate their commitment to a greener future.
By visibly contributing to reforestation efforts, businesses inspire customers, employees, and stakeholders to embrace sustainable values and become active participants in the fight against climate change.
The practice of planting trees for each order purchased goes beyond mere symbolism. It represents a tangible commitment by businesses to create positive change and contribute to the well-being of our planet.
By recognizing the value of trees and the numerous environmental benefits they provide, companies are sowing seeds of change, one order at a time. Together, these efforts foster a more sustainable future and encourage other businesses and individuals to join the movement toward a greener world.
As the movement of companies planting a tree for every order purchased continues to grow, partnerships with dedicated tree planting organizations have become essential. These organizations specialize in reforestation efforts and offer companies a way to make a meaningful impact on the environment.
They employ various methodologies to ensure the success and sustainability of their reforestation efforts. They partner with local communities, employ local workers, and engage in rigorous planning and monitoring to make a lasting impact.
Here are some of the most common tree planting businesses that companies frequently partner with, along with their methodologies, geographic reach, and impact.
One Tree Planted is a non-profit organization focused on global reforestation. Their mission is to plant trees in areas affected by deforestation, wildfire damage, and other environmental challenges.
They use a project-based approach, partnering with local organizations and communities to ensure the trees are planted in the most strategic and impactful locations. They prioritize areas that have faced deforestation or natural disasters and work closely with local stakeholders to implement tree planting projects.
One Tree Planted has projects in North America, South America, Asia, and Africa, allowing companies to support reforestation efforts across different regions.
Eden Reforestation Projects is a non-profit organization dedicated to restoring forests and alleviating poverty in developing countries. They employ local villagers to plant trees, providing them with fair wages and empowering them economically.
They have had a remarkable impact, having planted over 500 million trees in countries like Madagascar, Nepal, Haiti, and Indonesia. Their approach not only helps restore ecosystems but also supports local communities.
Eden Reforestation Projects employs local villagers to plant trees. This approach helps alleviate poverty while also promoting reforestation. By providing fair wages and training, Eden Reforestation Projects empowers communities and establishes long-term commitments to maintaining the planted trees.
The Arbor Day Foundation is a well-established non-profit organization with a long history of promoting tree planting and environmental conservation. They work with individuals, communities, and businesses to plant trees in both rural and urban areas.
The foundation's initiatives extend beyond reforestation, focusing on education, advocacy, and awareness programs to inspire a deeper appreciation for trees and their role in sustaining the planet.
The Arbor Day Foundation operates across the United States and collaborates with communities, individuals, and businesses to plant trees in both rural and urban settings. Their projects focus on planting trees in areas where they are most needed, including parks, schools, and forests.
The foundation's educational initiatives raise awareness about the importance of trees and inspire people to take action.
Founded in 1875, American Forests is one of the oldest non-profit conservation organizations in the United States dedicated to protecting and restoring forests across the country. They collaborate with businesses to plant trees in critical areas, such as fire-damaged regions or areas affected by urbanization.
American Forests employs a science-based approach to tree planting, ensuring the right tree species are planted in suitable locations to maximize their ecological impact. They concentrate on restoring forests in the United States, particularly areas affected by wildfires or urban expansion.
Their longstanding efforts contribute to ecosystem health, wildlife habitat preservation, and carbon sequestration.
These tree planting organizations have a global reach, allowing businesses to support reforestation efforts in various regions. By partnering with these organizations, companies contribute to the planting of millions of trees each year, helping restore ecosystems, combat climate change, and improve the livelihoods of local communities.
The partnerships between companies and tree planting organizations represent a powerful alliance in the pursuit of a greener future. By pooling their resources, expertise, and dedication, they amplify their impact.
Together, they work towards a more sustainable world where trees thrive, biodiversity flourishes, and the environment is protected for future generations one order at a time.
Here are a few household names that are or have partnered with tree planting organizations to contribute to reforestation efforts. How many do you recognize?
In partnership with Conservation International, Apple has launched the "Restore Fund" to invest in forestry projects around the world. Their goal is to remove 1 million metric tons of carbon dioxide annually through restoring and protecting forests.
Google has partnered with various tree planting organizations, including the Arbor Day Foundation and The Canopy Project, to support reforestation initiatives globally. They have committed to planting trees, supporting research, and leveraging technology to combat deforestation.
Through its 1-1-1 model, Salesforce has pledged to donate 1% of its equity, 1% of its employees' time, and 1% of its products to environmental causes. They have partnered with organizations like Eden Reforestation Projects to restore forests and reduce poverty through tree planting.
Microsoft has partnered with The Eden Reforestation Projects to restore forests and improve local livelihoods. They have committed to planting millions of trees globally as part of their sustainability efforts.
Patagonia, an outdoor clothing company, has long been committed to environmental conservation. They have collaborated with various tree planting organizations, such as One Tree Planted and Trees for the Future, to support reforestation initiatives worldwide.
IKEA has partnered with organizations like The Arbor Day Foundation and WWF to promote sustainable forestry and reforestation efforts. They aim to protect and restore forests while ensuring responsible sourcing of wood for their products.
Reforestation initiatives are not limited to large corporations. In fact, here's a look into our own backyard.
At Smart Shipping Supply, we believe that businesses have a crucial role to play in addressing the climate crisis and promoting environmental sustainability. That's why we've partnered with Eden Reforestation Projects, a renowned non-profit organization dedicated to reforestation and climate action.
Eden Reforestation Projects is at the forefront of global reforestation efforts, connecting individuals and businesses with impactful climate solutions. Their mission aligns perfectly with our commitment to making a positive environmental impact. Through their extensive expertise and on-the-ground initiatives, they tackle the ongoing climate crisis head-on, and we are proud to support their work.
Reforestation is a proven method of combating climate change and habitat destruction. Through research-backed practices and time-tested approaches, Eden Reforestation Projects ensures that the trees planted have a lasting impact on the environment. By planting trees, we contribute to carbon reduction, habitat restoration, and the preservation of biodiversity.
Transparency is a core value for us, and we are dedicated to maintaining full transparency in our partnership with Eden Reforestation Projects. It's essential for us to ensure that every tree we plant on behalf of our customers is accounted for and makes a real difference. Eden Reforestation Projects provides us with regular updates, allowing us to share the impact of our collective efforts with our customers.
We are thrilled to announce that, thanks to the support of our amazing customers, we have recently reached a significant milestone. Together, we have planted over 15,000 trees worldwide! This accomplishment represents the power of individual and collective actions in driving positive change for the environment.
As a business that operates with sustainability at its core, we take our environmental responsibilities seriously. By planting a tree on behalf of every order purchased, we demonstrate our dedication to making a tangible difference. Each tree represents an investment in a greener future, helping to restore ecosystems, combat climate change, and support local communities.
We want to express our heartfelt gratitude to our customers who have joined us on this journey. Your support has been instrumental in reaching this milestone, and together, we are leaving a positive legacy for future generations.
But our work doesn't stop here. We remain committed to continuously improving our sustainable practices and exploring additional ways to minimize our environmental impact. We invite you to join us in our mission and be part of the solution. Together, we can create a better world, one order at a time.
Thank you for being a part of our journey and for helping us make a real and lasting impact on the environment. Together, we are sowing seeds of change and building a greener and more sustainable future!
Until next time, shop smart and ship smart.
]]>This is where the concept of Extended Producer Responsibility (EPR) comes in. EPR is a policy framework that places the onus on producers to manage the environmental impact of their products throughout their entire lifecycle from production to disposal.
Depending on where you live and your level of interest in environmental issues, the concept of EPR policies may be completely foreign to you. In many regions of the United States, for example, EPR is still a relatively new concept with little to no public awareness and understanding.
But never fear, that’s why we’re here. In the time it takes you to finish this blog post, you will have learned the who, what, where, when, and why of Extended Producer Responsibility. Simply sit back, relax, and read on!
You likely saw this coming—producers are, in fact, the primary target of Extended Producer Responsibility laws. Who would’ve guessed?
Producers are the companies or entities responsible for manufacturing and placing products on the market. EPR policies place responsibility on producers for the disposal or recycling of their products once they reach the end of their useful life. This includes covering the costs associated with collection, transportation, and treatment or recycling of the product.
While the term “Extended Producer Responsibility” seems to imply that only producers are responsible for managing the environmental impacts of their products, the reality of EPR implementation is much more collaborative than what the name makes it out to be.
This begs the question: who else is involved in the process of making EPR policies effective?
Governments are responsible for implementing EPR policies and enforcing compliance. They may also be involved in providing incentives for producers to adopt sustainable product design practices and reducing waste.
Waste management companies play a critical role in the collection, transportation, and treatment or recycling of products covered by EPR policies. They may work directly with producers to manage the end-of-life management of their products or contract with governments to provide these services.
NGOs can play an important role in advocating for and promoting EPR policies. They may provide technical assistance to governments or producers, raise public awareness about the benefits of sustainable product design, or provide research and analysis on the environmental impacts of different products and waste management practices.
While not directly responsible for EPR, consumers play an important role in driving demand for sustainable products and recycling. By choosing products with less packaging or made from recycled materials, and by properly disposing of products at the end of their useful life, consumers can contribute to a more sustainable economy.
The “who” of EPR involves a variety of key players, including producers, consumers, local governments, recycling and waste management industry, and NGOs. EPR laws represent a partnership between these stakeholders, working together to achieve a more sustainable and circular economy.
Even though the success of EPR laws is dependent on the involvement of more than just producers, the idea behind Extended Producer Responsibility is all about placing the burden of accountability on producers.
Extended Producer Responsibility, or EPR for short, is a concept that is gaining traction around the world as a way to address the negative environmental impact of products throughout their entire lifecycle. In a nutshell, EPR is a policy approach that places the responsibility for the disposal of a product on the producer, rather than on the consumer or the government.
But what does that really mean? Let's break it down.
Traditionally, the disposal of a product has been the responsibility of the consumer. Once you buy something, it's up to you to figure out what to do with it when you no longer need it. This has led to a lot of waste and pollution, as many consumers simply throw things away without considering the environmental impact.
EPR flips that model on its head. Instead of the consumer being responsible for disposal, the producer is held accountable. This means that producers are responsible for managing the end-of-life of their products, including recycling, repurposing, or disposing of them in an environmentally responsible manner.
But EPR goes beyond just managing the end-of-life of products. It also incentivizes producers to design products with environmental impact in mind from the outset. By requiring producers to consider the full lifecycle of their products, from raw materials to disposal, EPR encourages the development of products that are more sustainable, durable, and easier to recycle or repurpose.
The benefits of EPR are many. By making producers responsible for the environmental impact of their products, EPR can reduce waste and pollution, encourage more sustainable production practices, and reduce the burden on consumers to dispose of products responsibly. EPR can also stimulate innovation and promote the development of more environmentally friendly products and services.
EPR has been implemented in various countries around the world, including Canada, European Union, Japan, South Korea, and some states in the United States. The implementation of EPR varies from country to country, and in some cases, from state to state. The main aim of EPR is to shift the financial burden of managing waste from the government to the producer, thereby incentivizing them to design products that are more sustainable and can be recycled or reused.
In Canada, the Canadian Council of Ministers of the Environment (CCME) developed the Canada-wide Action Plan for EPR in 2009. This action plan aims to encourage producers to design products that are less harmful to the environment and to ensure that they take responsibility for the disposal of their products. The plan covers a wide range of products, including electronics, packaging, and batteries.
In the European Union, EPR is mandatory for several products, including electronics, batteries, and packaging. The EU's EPR program is designed to ensure that producers take responsibility for the end-of-life management of their products. The EU also has established regulations for the collection, transportation, and disposal of waste to ensure that it is done in an environmentally friendly manner.
In Japan, EPR is mandatory for several products, including electronics, packaging, and automobiles. The Japanese government has established recycling targets for these products, and producers are required to meet these targets. In addition, the government provides financial incentives to producers who develop products that are easy to recycle and reduce waste.
In South Korea, EPR is mandatory for several products, including electronics, batteries, and packaging. Producers are required to pay a fee that is used to fund the collection, transportation, and disposal of waste. The government also provides financial incentives to producers who design products that are easy to recycle and reduce waste.
In the United States, EPR is primarily implemented at the state level. Several states, including California, Oregon, and Washington, have EPR laws that cover a range of products, including electronics, batteries, and packaging. These laws require producers to take responsibility for the end-of-life management of their products, including recycling or disposal.
As more countries and states adopt EPR laws, we can hope to see a reduction in waste and a move towards a more sustainable future.
The concept of EPR has been around for several decades, but its origins can be traced back to the 1970s.
During this time, there was growing concern about the environmental impacts of products, particularly those that were difficult to dispose of, such as hazardous waste, electronics, and packaging materials. Governments began to recognize that traditional approaches to waste management, such as landfilling and incineration, were not sustainable in the long term and that a more comprehensive approach was needed.
The first EPR law was passed in Germany in 1991, known as the "Packaging Ordinance," which mandated that producers of packaged goods must take back and recycle their packaging waste. The law was successful in reducing packaging waste and increasing recycling rates, leading to the adoption of similar laws in other countries in Europe, such as Sweden, Belgium, and the Netherlands.
In North America, the first EPR law was passed in Manitoba, Canada, in 2011, which required manufacturers and importers of certain products to develop and implement waste reduction plans. Since then, several other Canadian provinces have adopted EPR laws, including British Columbia, Ontario, and Quebec.
In the United States, EPR policies have been slower to develop, with only a few states implementing such laws. The state of Maine was the first to pass an EPR law in 2019, which requires producers of packaging materials to pay for the costs of recycling and disposal of their products.
EPR has since become a widely recognized policy approach, with more than 100 EPR laws in place around the world. It has been used to address a range of environmental issues, including electronic waste, batteries, textiles, and plastics. EPR has also been embraced by many companies as a way to demonstrate their commitment to sustainability and to reduce their environmental impact.
What are the reasons behind the growing interest in this approach to environmental management? Let’s find out!
One of the most significant drivers behind EPR is the growing problem of waste. Our planet is facing a waste crisis, with landfills overflowing, oceans polluted with plastic, and natural resources being depleted at an alarming rate. EPR is seen as a critical tool in addressing this problem, by incentivizing manufacturers to design products that are easier to recycle or dispose of safely, and by encouraging them to take responsibility for their products throughout their lifecycle.
Another key reason why EPR is gaining attention is that it promotes resource efficiency. By requiring manufacturers to take responsibility for the entire lifecycle of their products, EPR creates an incentive for them to use resources more efficiently. This can include designing products that are more durable and longer-lasting, using materials that are easier to recycle, and adopting production processes that minimize waste and reduce environmental impact.
EPR can also encourage innovation, as manufacturers seek new ways to reduce waste and improve the sustainability of their products. This can include developing new materials that are easier to recycle or finding ways to reduce the environmental impact of production processes. By incentivizing manufacturers to think creatively about sustainability, EPR can help drive positive change across industries.
Another important reason why EPR is gaining attention is that it can help improve public health. Many products contain hazardous materials that can be harmful to human health and the environment. By requiring manufacturers to take responsibility for the entire lifecycle of their products, EPR creates an incentive for them to reduce the use of hazardous materials and to ensure that products are disposed of safely.
Finally, EPR can help reduce costs. By requiring manufacturers to take responsibility for the entire lifecycle of their products, EPR can reduce the burden on local governments and taxpayers for managing waste and environmental cleanup. It can also create opportunities for cost savings, such as by encouraging the reuse and recycling of materials.
The concept of Extended Producer Responsibility is gaining attention and importance because of the many benefits it offers. From addressing the problem of waste and promoting resource efficiency to encouraging innovation and improving public health, EPR is seen as a critical tool in driving positive change across industries.
With all of the wonderful things EPR policies have accomplished, what else do you think EPR has in store for us?
Until next time, shop smart and ship smart.
]]>As a society, we face many challenges when it comes to protecting the environment—climate change, pollution, deforestation, and loss of biodiversity to name but a few. Earth Day is an opportunity to reflect on these challenges and take action to address them.
We will explore the significance of Earth Day, its history, and some of the ways that people and organizations around the world are working to protect our planet together in this blog post. We will also share tips and ideas for how you can get involved and make a positive impact in your community.
Our time on earth is brief, so let’s make the most of it (by moving on from this introduction already :P)!
Earth Day as a recognized event dates back over half a century. The very first Earth Day was celebrated in 1970, and it mobilized 20 million Americans to call for increased protections for our planet. Since then, Earth Day has grown to become a global celebration that is observed in over 190 countries with millions of people participating in various activities to raise awareness about environmental issues.
The idea for Earth Day was first proposed by U.S. Senator Gaylord Nelson in 1969, after he witnessed the devastating effects of an oil spill in Santa Barbara, California. Senator Nelson saw an opportunity to use the growing public awareness of environmental issues to create a national teach-in about the environment. He enlisted the help of Denis Hayes, a young activist, to coordinate the first Earth Day on April 22, 1970.
The first Earth Day was a huge success—20 million eco-conscious Americans participated in rallies, marches, and other events across the country. The event helped to put environmental issues on the national agenda and led to the creation of the U.S. Environmental Protection Agency and the passage of key environmental laws, including the Clean Air Act, the Clean Water Act, and the Endangered Species Act.
In the years since the first Earth Day, the event has continued to grow and evolve. Earth Day 1990 was the first global Earth Day, with 200 million people in 141 countries participating in events and activities to raise awareness about environmental issues. Today, it continues to be celebrated by millions of individuals worldwide.
The history of Earth Day is a story of activism, awareness-raising, and progress. From its humble beginnings in 1970 to its current status as a global event, Earth Day has played a crucial role in raising awareness about environmental issues and inspiring action to create a sustainable future for our planet.
Over the years, companies and organizations have come up with various ways to celebrate Earth Day, ranging from grandiose gestures to more practical initiatives. Some have chosen to raise awareness with eye-catching events, like setting world records or constructing intricate sculptures made entirely of recycled materials. Meanwhile, others have taken a more grounded approach, organizing brown bag "Lunch and Learn" sessions and spearheading recycling drives.
A few organizations have also recognized the efforts of others in the sustainability space by creating a platform for them to share their vision and ideas. Actions speak louder than words, and several businesses have actively participated in environmental cleanups to celebrate Earth Day, such as the Creek to Bay Cleanup in San Diego County, which has been running for 20 years and will return this year (calling any readers who are able and eager to participate).
In addition, companies like Abbott have celebrated Earth Day by holding events for their employees and communities, demonstrating their commitment to creating a healthier world for future generations. Patagonia, another eco-conscious brand, has launched noteworthy campaigns in the past, such as their "Save Our Home Planet" mission.
It is worth highlighting that Earth Day 2023's theme is "Invest in Our Planet," a call to action for governments, institutions, businesses, and individuals to take responsibility for the planet's future. EARTHDAY.ORG, the global organizer of Earth Day, has announced this theme as a continuation of their successful 2022 campaign.
Earth Day 2023’s theme of "Invest in Our Planet" aims to highlight the need to dedicate time, resources, and energy to solve the climate crisis. Many organizations have planned events and activities to mark the day and inspire people to take action.
EARTHDAY.ORG, the global organizer of Earth Day, has announced the theme for Earth Day 2023 and provided 52 ways to invest in our planet. The organization has also released an Earth Day 2023 Action Toolkit with step-by-step instructions on how to organize an Earth Day event such as a community cleanup, march, teach-in, or rally. They encourage organizers to register their events on the official Earth Day Map.
Local organizations are also taking part in Earth Day activities. For example, the University of Washington departments, organizations, and student groups who are working for sustainability are hosting two Earth Day fairs in April to showcase sustainability work and information on how people can get involved.
Individuals and communities can also get involved by finding Earth Day activities that align with their interests, skills, and resources. There are many ways to make a positive impact on the environment, and Earth Day 2023 presents a unique opportunity to take action. Volunteers can also participate in community service events to serve the Earth and highlight the theme of "invest in our planet".
When donating to environmental organizations this Earth Day, it is important to practice intersectionality and redistribute wealth to grassroots organizations that count on support to survive. Some recommended organizations include the Intersectional Environmentalist, Black Farmer Fund, Climate Justice Alliance, Sunrise Movement, Indigenous Environmental Network, and Honor The Earth.
Here at Smart Shipping Supply, we don’t think waiting for a special day is necessary in order to invest in our planet, and you can tell from our actions that we mean (sustainable) business.
From the moment we realized we were complicit in the profit over planet approach so prominent in the packaging industry, we have taken and continue to take actionable steps to reduce our environmental impact and promote sustainability in everything we do.
First things first: we source GRS 4.0 certified post-consumer recycled content for all of our products. As a matter of fact, ours are the only poly mailers in the industry to be made from 100% post-consumer recycled materials, so you can feel good about using them knowing that not only are you not contributing to the ongoing waste problem, but you are giving recycled content a second chance at life.
But we don't stop there. We've also taken steps to reduce waste in our operations.
For example, we've optimized our use of materials by tweaking the sealing lip length on our mailers, folding them in half before bagging them, and packing more mailers per case to cut down on the number of boxes we use—not to mention all of our packaging is recyclable, and we even include instructions and a QR code on every SMART mailer to make it easy for you to recycle them when you're done.
We are serious about making a positive impact on the environment, which is why we purchase carbon offset credits certified by the Gold Standard or the Verified Carbon Standard. We've also partnered with Eden Reforestation Projects to plant a tree for every single order we receive - that's over 10,000 trees so far! And we're members of 1% for the Planet, which means we donate 1% of our annual sales to environmental organizations doing important work.
We're not perfect, but we're always striving to do better. We hope that by leading the way in sustainable shipping supply practices, we can inspire others to join us in making every day Earth Day.
If you have yet to celebrate Earth Day, this year provides an excellent opportunity for individuals, organizations, and entire communities to come together to make a positive impact on the environment and invest in our planet's future. Together, we can make a real difference and create a better world for all of us.
Until next time, shop smart and ship smart.
]]>Uncover the deceptive tactics of "green" marketing that companies use to trick you into buying their "eco-friendly" products. Learn what greenwashing is, why it's harmful, as well as how to spot it and make informed decisions that benefit the environment and your wallet.
It comes with no surprise that not all of these claims are genuine, with enough companies engaging in greenwashing—the act of making misleading or exaggerated environmental claims to make their products appear more eco-friendly than they actually are—that consumers are starting to catch on. This practice is not only intentionally deceptive but also undermines legitimate efforts to protect the environment.
In this blog, we will explore what greenwashing is, why it's harmful, and how to avoid falling for it. We'll examine some real-world examples of greenwashing, discuss whether or not it is illegal, and offer tips on how to spot and avoid it, so you can make informed decisions and support genuinely sustainable products and services.
From consumers to business owners to anyone and everyone in between, this guide will provide readers from any background with valuable insights into how to navigate the confusing world of green marketing.
Jay Westerveld's observation about the hotel industry's "reuse your towel" program was a pivotal moment in the development of the concept of greenwashing. He noticed that while the hotel was encouraging guests to reuse their towels to save water and energy, they were not implementing other environmentally friendly practices, such as reducing the use of harmful chemicals in their cleaning products or minimizing waste.
Westerveld’s insight revealed that the hotel was using the “reuse your towel” program as a marketing tactic to create the impression that they were environmentally responsible, while they were actually engaging in harmful practices.
Since the coining of the term, greenwashing has become increasingly prevalent, as companies recognize the importance of sustainability to consumers and incorporate environmental messaging into their marketing efforts.
For example, companies may use phrases such as “natural,” “eco-friendly,” or “green” on their packaging or in their advertising to create the impression that their products are better for the environment than they actually are. In some cases, companies may make outright false claims about the environmental benefits of their products or services.
Despite growing awareness of the issue, greenwashing remains a pervasive problem. It can be difficult for consumers to navigate the complex landscape of environmental claims and to determine which products or services are genuinely environmentally friendly.
Because of this, continued scrutiny and education are necessary to combat the prevalence of greenwashing and to ensure that companies are held accountable for their environmental claims.
Now that we have a clear understanding of what greenwashing is, it is important to explore why it is a harmful practice. While companies may engage in greenwashing as a way to appear environmentally responsible and attract eco-conscious consumers, the truth is that this type of marketing can and does reap negative consequences. In the following paragraphs, we will discuss why greenwashing is bad and how it can impact not only consumers but eco-conscious companies and the environment at large.
Greenwashing misleads consumers who are trying to make more sustainable purchasing decisions. When companies make false or exaggerated claims about their products' environmental benefits, consumers may be misled into thinking they are making an environmentally responsible choice when they are not. This undermines the efforts of consumers who are genuinely trying to make a positive impact on the environment.
Greenwashing can harm legitimate companies that are genuinely committed to sustainability. When companies engage in greenwashing, they create unfair competition for companies that are investing significant resources into environmentally friendly practices. This can lead to a race to the bottom, where companies prioritize appearing eco-friendly over actually implementing sustainable practices.
Greenwashing can contribute to a sense of complacency about environmental issues. When companies make misleading claims about their products' environmental benefits, it can create the impression that environmental problems are being adequately addressed, when in reality, they are not. This can make it more difficult to mobilize support for genuine environmental solutions and reduce the urgency of addressing environmental challenges.
Greenwashing can have a negative impact on the environment itself. When companies make false claims about their products' environmental benefits, they may encourage consumers to purchase products that are not actually sustainable. This can lead to increased waste, resource depletion, and pollution, which are all significant environmental problems.
To wrap things up, greenwashing is a deceptive marketing tactic that harms consumers, legitimate companies committed to sustainability, the environment, and contributes to complacency about environmental issues. We must raise awareness about greenwashing and promote genuine sustainability to create a more environmentally responsible economy and society.
How can we do this? Well, calling out real-world examples of greenwashing is a good starting point.
These are only a few of the many "green" companies that were in fact caught red-handed. Do any of the names look familiar? 👀
In 2015, Volkswagen was caught cheating on emissions tests for their diesel engines. The company had programmed the engines to emit lower levels of pollutants during testing, but higher levels during normal driving conditions. This deception had a significant negative impact on the environment, with increased pollution from the millions of affected vehicles. The scandal also resulted in massive financial losses for the company.
In 2019, H&M launched a sustainability campaign promoting their Conscious Collection, claiming that the collection was made from sustainable materials and processes. However, an investigation by the Norwegian Consumer Authority found that some of the materials used in the collection were not sustainable, and that the company had provided insufficient information to back up its sustainability claims. This greenwashing resulted in consumers being misled about the environmental impact of the collection and the company's commitment to sustainability.
In 2019, Nestle also was accused of greenwashing with their launch of a new line of bottled water called "Pure Life". The company claimed that the water was sustainably sourced and that the packaging was environmentally friendly. However, investigations revealed that the water was sourced from areas experiencing water scarcity, and that the plastic bottles were not recyclable in many areas. This greenwashing resulted in increased waste and resource depletion.
ExxonMobil has been accused of greenwashing for years, with the company claiming to be committed to reducing greenhouse gas emissions while continuing to invest in fossil fuels. In 2021, investigations revealed that the company had misled the public and its investors about the risks of climate change for decades, despite knowing about the risks since the 1970s. This greenwashing has contributed to increased greenhouse gas emissions and the negative impact of climate change.
In 2020, McDonald's launched a "Green New Deal" campaign to reduce greenhouse gas emissions in their restaurants. However, critics argued that the campaign did not go far enough and was a form of greenwashing. McDonald's continues to contribute to deforestation by using palm oil in their products, and the company has not committed to phasing out the use of single-use plastics.
Coca-Cola has been criticized for their use of single-use plastic bottles and their contribution to plastic pollution. In response, the company launched a sustainability campaign and claimed to be committed to reducing plastic waste. However, investigations found that Coca-Cola continued to produce large amounts of plastic waste, and the company's efforts to recycle were insufficient. Coca-Cola's greenwashing has been seen as a way to maintain their profits while avoiding responsibility for being the world’s largest plastic polluter by a long shot.
These examples show that greenwashing can have significant negative consequences for the environment, consumers, and even the companies engaging in greenwashing. It is important to be vigilant and do research to ensure that companies are living up to their environmental claims.
Which leads us into…
Here are a few handy tips and tricks that may help you spot greenwashing in the wild and keep you from falling prey to misleading marketing schemes:
Look beyond the company's marketing claims and do some research on their environmental practices. Check if they have any certifications or awards from recognized environmental organizations.
Phrases like "natural," "eco-friendly," or "green" are often used in greenwashing, but they are vague and can be misleading. Look for specific and measurable environmental claims, such as reduced carbon emissions or the use of recycled materials.
Greenwashing can also be done through misleading packaging. Look for third-party certifications and eco-labels that indicate that the product has met specific environmental standards.
Be warned: the presence of a recycling symbol does not guarantee an item can be recycled. Unfortunately, recycling is not standardized (at least, not in the United States of America), so whether or not something is recyclable requires additional research based on your location.
While a product or service may be marketed as environmentally friendly, it's important to consider the broader context. For example, a company that sells sustainable clothing but has unethical labor practices may not be as eco-friendly as it appears.
By being informed and vigilant, you can avoid falling for greenwashing and support genuinely sustainable products and services. Remember, every dollar you spend is a vote for the kind of world you want to live in, so choose wisely!
Until next time, shop smart and ship smart.
]]>In this blog post, we will cover everything you need to know about recycling. We'll start with a brief overview of what recycling is and why it's important. Then, we'll discuss how recycling differs by location and answer some common questions about what can and cannot be recycled.
Whether you're a seasoned recycler or just starting, this guide will help you become more informed about what is recyclable and how to recycle effectively.
Before we get into the nitty gritty, there are a few key things we need to establish—like what even is recycling?
Recycling is a complex process that involves several steps to transform waste materials into new, usable products. While the specific steps may vary depending on the material and location of the recycling facility, there are a few basic steps that are typically followed.
First, the recyclable materials must be collected and sorted. This is typically done through curbside collection programs, drop-off centers, or other recycling initiatives. Once collected, the materials are transported to a recycling facility where they are sorted by type and quality.
Sorting is a critical step in the recycling process because it ensures that the materials are used to make new products that meet the necessary quality standards. The sorting process can involve manual or automated techniques such as magnets, air classifiers, or optical sorters.
After sorting, the materials are typically cleaned to remove any contaminants such as dirt or food residue. The cleaning process can involve washing, shredding, or other techniques depending on the material being recycled.
Once cleaned, the materials are then processed into raw materials that can be used to manufacture new products. This step involves breaking down the materials into smaller pieces or pellets that can be melted down and formed into new products. For example, paper and cardboard may be pulped and then reformed into new paper products, while plastic can be melted down and extruded into new plastic products.
Finally, the raw materials are shipped to manufacturers who use them to create new products. By using recycled materials instead of virgin materials, manufacturers can save energy, reduce greenhouse gas emissions, and conserve natural resources.
In summary, recycling is a critical process that involves collecting, sorting, cleaning, and processing waste materials into new products. While the specific steps may vary, the end goal is always the same: to reduce waste and conserve resources.
Let's take a look at a common item that is recycled: a plastic water bottle. Once you're done drinking from the bottle, you would typically discard it in a recycling bin. From there, it would be collected and transported to a recycling facility.
At the recycling facility, the plastic water bottle would be sorted with other plastics based on its resin code, which is typically found on the bottom of the bottle. This sorting process helps ensure that the right materials are used to make new products.
Next, the bottle is cleaned and shredded into small pieces. These pieces are then melted down and formed into small pellets, which can be used as raw materials to manufacture new products. For example, the pellets can be used to make plastic containers, piping, or even synthetic fabrics.
Once the pellets are manufactured, they can be shipped to manufacturers who use them to make new products. This creates a closed-loop system where materials are reused instead of being discarded, which helps reduce waste and conserve resources.
Overall, recycling is a crucial part of our waste management system. By diverting materials from landfills and transforming them into new products, we can reduce our environmental impact and build a more sustainable future.
Recycling is an essential practice that plays a crucial role in reducing waste, conserving resources, and protecting the environment. Here are some reasons why recycling is so important:
Recycling helps conserve natural resources by reducing the need to extract and process raw materials. By using recycled materials to make new products, we can conserve resources such as trees, minerals, and fossil fuels. This not only helps protect the environment but also ensures that these resources are available for future generations.
Recycling helps reduce waste by diverting materials from landfills and incinerators. Landfills are a major source of greenhouse gas emissions and can pose environmental risks such as soil and water pollution. By reducing the amount of waste sent to landfills, we can reduce the environmental impact of our waste and help protect public health.
Recycling requires less energy than producing new products from virgin materials. For example, recycling aluminum requires 95% less energy than producing new aluminum from bauxite ore. By using recycled materials instead of virgin materials, we can reduce our energy consumption and associated greenhouse gas emissions.
Counter arguments against recycling typically center around the cost and effectiveness of recycling programs. Some argue that recycling is not cost-effective because it requires additional resources and energy to collect, sort, and process recyclable materials. Others argue that recycling is ineffective because not all materials can be recycled, and the quality of recycled materials may not be as high as virgin materials.
While these arguments have some merit, they do not reflect the full picture of recycling. The cost-effectiveness of recycling depends on several factors, including the type of material, the availability of recycling infrastructure, and the market demand for recycled materials. In many cases, recycling can be a cost-effective waste management strategy that helps conserve resources and reduce environmental impact.
As for the effectiveness of recycling, it's true that not all materials can be recycled and that the quality of recycled materials may not be as high as virgin materials. However, recycling still plays an essential role in reducing waste and conserving resources. Recycling programs can also help create jobs, stimulate local economies, and reduce our reliance on foreign sources of raw materials.
In conclusion, recycling is an important practice that helps conserve resources, reduce waste, and protect the environment. While there are some counter arguments against recycling, the benefits of recycling outweigh the costs and inefficiencies. By recycling, we can create a more sustainable future for ourselves and future generations.
While the exact list of recyclable items may vary depending on the location and recycling facility, there are some common household items that are widely accepted by most recycling programs. Here are some examples:
It's important to note that while these items are generally recyclable, the specific requirements for recycling them may vary depending on the location and recycling facility. Some facilities may require certain types of plastics to be separated from others, or may not accept certain types of paper or cardboard.
Additionally, there are some common items that people often assume are recyclable but are not. Here are some examples:
Lucky for you, shipping suppliers that prioritize sustainability might have your solution. Smart Shipping Supply, for instance, provides eco-friendly poly mailers made from 100% post consumer recycled content and designed with recyclability in mind for all of your shipping needs.
Simply remove any labels, locate your nearest drop-off location (likely the grocery store you already frequent), and take any used mailers with you on your next grocery haul.
By understanding what is and is not recyclable, we can ensure that our recycling efforts are effective and help reduce waste and conserve resources. Remember to always check with your local program to see what materials they accept and how to properly prepare them for recycling.
Until next time, shop smart and ship smart.
]]>This shift towards conscious consumerism has given rise to a new breed of companies: mission-driven companies. These businesses prioritize social and environmental responsibility alongside profit, and are committed to using their resources and influence to make a positive impact in the world.
In this blog post, we'll dive deeper into what mission-driven companies are and why they matter. We'll explore some examples of companies that are doing good, including Patagonia's 1% for the Planet program, and discuss the impact that mission-driven companies can have on the world.
Whether you're a consumer looking to make a difference with your purchasing decisions or a business owner interested in aligning your values with your business practices, we hope that this blog post will provide valuable insights and inspiration for your future ventures.
Let’s start with the basics: what even are mission driven companies?
Mission-driven companies are businesses that prioritize a social or environmental mission in addition to generating profit. These companies are typically guided by a clear set of values and a desire to create positive change in the world. They may focus on issues such as environmental sustainability, social justice, or community development.
One of the key characteristics of mission-driven companies is their focus on values. These businesses are guided by a set of principles that go beyond maximizing profits and reflect a commitment to making a positive impact in the world. This can take many forms, depending on the company's specific mission and values.
For example, a mission-driven company focused on environmental sustainability may prioritize using eco-friendly materials, reducing waste, and implementing sustainable business practices. A company focused on social justice may prioritize fair labor practices, diversity and inclusion, and community engagement. And a company focused on community development may prioritize investing in local economies and supporting small businesses.
Regardless of their specific focus, mission-driven companies share a common commitment to using business as a force for good. They recognize that they have a responsibility to the world beyond their bottom line and are dedicated to making a positive impact through their business practices.
This commitment to purpose can also lead to benefits for employees. When employees feel like their work is meaningful and aligned with their values, they are more likely to be engaged and committed to their jobs. This can lead to higher levels of job satisfaction, lower turnover, and a more productive workforce overall.
Furthermore, mission-driven companies may be more attractive to consumers who are increasingly seeking out products and services that align with their values. By prioritizing a social or environmental mission, these companies can differentiate themselves in the marketplace and build a loyal customer base.
Finally, there is evidence to suggest that mission-driven companies can outperform their peers financially. In a study by EY and Harvard Business Review Analytic Services, companies that prioritized purpose outperformed their peers in terms of revenue growth, profitability, and innovation.
Overall, mission-driven companies are an important and growing force in the business world. By prioritizing purpose alongside profit, these businesses are creating a more sustainable and equitable future for everyone.
One of the most well-known examples of a mission-driven company is Patagonia. This outdoor apparel company has a long history of prioritizing environmental sustainability and social responsibility.
In 2002 Patagonia launched its 1% for the Planet program which commits the company to donating 1% of its sales to environmental non-profits. Through this program, Patagonia has donated millions of dollars to organizations working to protect the planet in addition to taking a number of other steps to reduce its environmental impact, such as using recycled materials in its products and reducing water usage in its operations.
Patagonia's commitment to purpose alongside profit has helped to build a loyal customer base that values sustainability and environmental protection. The company's success shows that doing good can be good for business.
The success of Patagonia's 1% for the Planet program has inspired other companies to join the movement. Today more than 5,000 companies—us included—are members of 1% for the Planet, collectively donating millions of dollars to environmental causes every year.
It's important to note that while donating 1% of revenue may sound small, it can actually be a significant portion of a company's profits. Profit margins in many industries are often slim, and even a small percentage of revenue can make a big difference.
For example, if a company has $10 million in annual revenue and a 10% profit margin, that means they make $1 million in profit each year. If that company were to donate 1% of its revenue to a cause, that would amount to $100,000 in donations. While $100,000 may not seem like a significant amount compared to the company's revenue, it represents 10% of the company's annual profits.
This is why programs like Patagonia's 1% for the Planet are so important. By committing to donate 1% of their revenue, companies are demonstrating a meaningful commitment to making a positive impact. The donations may not be huge in terms of raw dollars, but they can represent a significant portion of a company's profits.
Patagonia's commitment to sustainability and social responsibility goes beyond just its donations. The company is also known for its advocacy work on behalf of the environment.
And when we say advocacy work we mean advocacy work.
Just during the Trump administration Patagonia was one of several groups that sued the U.S. government over its decision to reduce the size of two national monuments in Utah, including Bears Ears National Monument. The company argued that the government's decision was illegal and would harm the environment and cultural heritage of the area's Native American tribes.
Although the lawsuit did not immediately result in a victory for conservationists, it helped to bring attention to the issue and was ultimately part of a larger effort that led to the restoration of the monument's boundaries in October 2021 by President Biden.
Patagonia's commitment to environmental sustainability has also led to innovations in product design. For example, the company has developed a line of products made from recycled materials, including recycled plastic bottles and discarded fishing nets. These products not only help to reduce waste, but they also perform just as well as traditional products.
Patagonia's success as a mission-driven company has shown that it is possible to prioritize purpose alongside profit. By committing to environmental sustainability and social responsibility, the company has built a loyal customer base and differentiated itself from competitors. Patagonia's example has inspired other companies to take action and work towards creating positive change in the world.
Which companies? you might ask. Funny enough, you might just be looking at one 😉
At Smart Shipping Supply, we take sustainability seriously. We believe that every business has a responsibility to take care of the planet and its people, and we're committed to doing our part.
Our journey towards sustainability started with a simple idea: we wanted to optimize our poly mailer packaging design to minimize our ecological footprint.
We started by finding and implementing the optimal sealing lip length on our poly mailers to use less material without compromising ease of use or functionality. We also fold our mailers in half prior to bagging to allow for smaller bags and increase the quantity of mailers per case to use fewer boxes.
And that's not all. We also opted for a sustainable alternative to virgin plastic by using 100% post-consumer recycled materials and intentionally designed our packaging to be recyclable. On top of that, we include recycling instructions and a QR code that links to additional information located on every SMART mailer we produce.
While everything so far sounds great, we knew that these actions alone weren't enough—not for us, at least. We wanted to take things a step further and actively contribute to the fight against climate change.
That's why we've partnered with Eden Reforestation Projects, a non-profit organization that connects businesses and individuals with climate solutions and projects. Together, we're working towards a more sustainable future by planting trees and supporting reforestation efforts.
For every order placed, we plant a tree. This not only helps combat climate change but also supports habitat restoration, soil conservation, and more. We're proud to have already planted over 15,000 trees worldwide, and we're just getting started.
But we didn't stop there. We also invest in carbon reduction projects that have been certified by Gold Standard or the Verified Carbon Standard. By doing so, we maintain our carbon neutrality and contribute to the global effort to reduce greenhouse gas emissions.
Our passion for sustainability extends beyond just our business practices. As a member of 1% for the Planet, we donate 1% of our annual sales to non-profit environmental organizations. We believe that by working together, we can make a bigger impact and create a better future for everyone.
Our commitment to sustainability has also influenced our company culture. We attract employees who share our values and are passionate about making a positive impact. By prioritizing purpose alongside profit, we've created a workplace where everyone is invested in the greater good.
We're inspired by companies like Patagonia who have shown that business can be a force for good. And we want to do our part to inspire others to join us in the fight against climate change. By sharing our journey towards sustainability, we hope to encourage other businesses (*cough cough* you *cough cough*) to take action and create a more sustainable future for all.
Whether you choose to join us or support from afar, we’re more than happy to have you along for the ride. It’s not like one of the choices would make us happier or anything (*cough* join us *cough*).
It seems like we might be coming down with something, so we’ll leave you alone for now.
Until next time, shop smart and ship smart.
]]>Transitioning towards sustainability is a long and tedious process, and it can be difficult to know where to start. Eco-friendly packaging is a great first step in the right direction. Too attached to your product? Why not change the part that’s disposable.
It’s already a well known fact that not all shipping supplies are created equal. Some are made from materials that come at a high cost to the environment while their greener counterparts lower this price tag significantly. If you’re looking to limit the climate footprint your shipping choices leave behind, start by choosing the right packaging.
Overwhelmed? That’s what we’re here for. Consider this your one stop shop for all the important information you need to know to begin your journey towards your sustainable shipping solution. From what to look for to how to make the switch, we’ve got you covered.
Before we get ahead of ourselves, we first want to answer a question you probably have: forget the planet, how will it benefit you?
When it comes to making the switch to eco-friendly shipping supplies, the time is now. It's not just a popular trend or a feel-good decision; it's actually a smart business move that can benefit your bottom line.
Firstly, using eco-friendly supplies can improve a business's public image. As consumers become more environmentally conscious, they are looking for companies that share their values and take action to protect the planet. By switching to eco-friendly shipping supplies, businesses can show their customers that they are environmentally responsible and committed to sustainability.
In addition, eco-friendly shipping supplies are often more cost-effective in the long run. They may have a higher upfront cost compared to traditional shipping supplies, but they are often more durable and can save money on shipping costs. This is because they are lightweight and can reduce shipping weight, reducing fuel consumption and emissions.
Finally, using eco-friendly shipping supplies can help businesses stay ahead of the competition. The shipping industry is becoming more competitive, and companies that adopt eco-friendly practices are likely to gain a competitive advantage over those that don't. By demonstrating their commitment to sustainability, businesses can differentiate themselves from their competitors and attract new customers.
In short, making the switch to eco-friendly shipping supplies is a win-win situation that benefits your customers, your bottom line, and the planet. The future is green—don't be left behind!
With that out of the way, here’s what you came for:
Can we first take a moment to appreciate the fact that we now have a plethora of options when it comes to making our shipping processes more sustainable? Gone are the days when we had to choose between convenience and the environment—now we can have our planet-saving cake and eat it too!
Let's talk about some eco-friendly shipping supplies that are worth checking out. Remember, when it comes to sustainability, we're looking for shipping supplies that are made from environmentally conscious materials, have minimal waste, and are recyclable or biodegradable.
First up, recycled poly mailers! These are a trusted classic for a reason. Made from recycled plastic, these mailers are an Earth approved choice for your shipping needs. They offer protection and durability without breaking the bank or the environment. They're perfect for shipping non-fragile items like clothing, paperback books, or any other lightweight item that your heart desires.
When it comes to finding recycled poly mailers, look no further than Smart Shipping Supply. Not only are our mailers made from 100% post-consumer recycled material that meets GRS 4.0 certifications, but they are also designed with clear recycling instructions and a built-in QR code to educate consumers on the recycling process. Smart Shipping Supply is the perfect choice for businesses looking to take their brand to the next level while reducing their carbon footprint.
Next, let's talk about corrugated boxes. These boxes are made from recycled paper and are recyclable, making them a great choice for eco-conscious shippers. They're strong and sturdy, making them a great option for shipping heavy or bulky items. Plus, they come in a variety of sizes, so you can find the perfect fit for your shipping needs.
Third, we've got kraft paper envelopes. These envelopes are made from 100% recycled paper and are biodegradable. They're perfect for shipping items like letters, greeting cards, or small gifts. They offer a natural, eco-friendly look and are easy on the environment and your wallet.
Fourth, let's talk about biodegradable bubble wrap. This bubble wrap is made from plant-based materials and breaks down quickly in the environment. It's a great alternative to traditional plastic bubble wrap and provides the same protective benefits for your items. It's perfect for wrapping delicate items and keeping them safe during shipping.
Fifth, we have paper tape. This tape is made from paper and is biodegradable, making it a sustainable choice for your shipping needs. It's perfect for sealing packages and boxes and is easy to use. Plus, it's affordable and eco-friendly, what's not to love?
Last but not least, we have reusable shipping boxes. These boxes can be used again and again, making them a sustainable choice for your shipping needs. They offer protection and durability, and are easy to store when not in use. They're perfect for shipping heavy or bulky items, and will save you money in the long run by reducing the need for constantly buying new shipping supplies.
So there you have it, folks! These are just a few of the many eco-friendly shipping supplies that are out there. By using these sustainable alternatives, you can ensure that your shipping process is kind to the environment, without sacrificing convenience or protection for your items.
Making the switch to eco-friendly shipping supplies is an easy yet impactful step towards reducing your carbon footprint. Here's a beginner's guide to help you make the switch in a way that's both convenient and effective.
Before taking the next steps towards making the switch to eco-friendly shipping supplies, it's crucial to first conduct your research. The market for eco-friendly shipping options is vast and it's essential to be well-informed about the different options available. This will help you make an informed decision and choose the most suitable materials for your business.
All of the aforementioned examples are great options to look into further, though remember to keep in mind that it’s not just eco-friendly—it’s eco-friendly shipping supplies. You might be better off choosing an option that appears to be less sustainable on paper but results in less waste for being more effective. Of course, if you’re SMART about it you can have the best of both worlds ;)
By conducting thorough research and considering the different options available, you'll be able to make an informed decision and take the first step towards reducing your business's impact on the environment.
Next, consider the cost. Eco-friendly shipping supplies can sometimes cost a bit more than traditional supplies, but it's crucial to weigh the long-term advantages. It's not just about being environmentally conscious, but it's also about the impact it can have on your brand image.
In today's market, customers are increasingly conscious of the environment and are more likely to support brands that align with their values. By making the switch to eco-friendly shipping supplies, you can showcase your commitment to sustainability and make a positive impression on your customers.
In fact, many customers are willing to pay a premium for products that are environmentally friendly, so making this switch could even benefit your bottom line. So, while the initial cost may be higher, the long-term benefits to both the environment and your brand make it a smart investment.
Once you've determined which eco-friendly shipping supplies are best for your business, it's time to make the switch.
To ensure a seamless switch, start by incorporating the new supplies slowly into your shipping process. Give your team time to familiarize themselves with the new materials and processes, and provide training and resources to help them make the transition smoothly. Start with a small portion of your orders and gradually increase as you and your team become more confident in using the eco-friendly supplies.
Additionally, it's crucial to have a plan in place for any unexpected issues that may arise during the transition. This could include issues with the new supplies or unforeseen operational challenges. By having a plan in place, you can quickly address any problems and ensure a smooth and successful transition to eco-friendly alternatives.
And lastly, don't forget to shout it out! Now that you've made the switch to eco-friendly shipping supplies, it's important to spread the word and share your success with your customers and the wider community. By showcasing your commitment to reducing your carbon footprint and protecting the environment, you can inspire others to follow suit and help drive meaningful change.
Use your social media platforms to share your story and let your followers know about the positive impact you're making by using eco-friendly shipping supplies. You can also include this information in your marketing materials, such as your website and email newsletters, to further reinforce your brand's commitment to sustainability.
By taking the time to educate your customers and spread the word, you can help raise awareness and inspire others to make the switch to eco-friendly shipping supplies and create a more sustainable future for generations to come.
All in all, making the switch to eco-friendly shipping supplies is a simple yet powerful step towards creating a more sustainable future. Take all the time you need in arriving at the most eco-conscious decision. However long it takes, know that we’re rooting for you every step of the way!
Until next time, shop smart and ship smart.
]]>But where do you start? How can you ensure that your business is not only profitable, but also environmentally responsible?
Whether you are just starting out or you are looking to make changes to an established business, there are steps you can take to reduce your environmental impact. From energy conservation and waste reduction to sustainable sourcing and eco-friendly products, there are a variety of options to consider.
By taking a proactive approach to environmental sustainability, you can not only reduce your impact on the planet, but also improve your business’s public perception and potentially even save money in the long run.
Together we will delve into the benefits of going green as well as examine practical tips and strategies for making your business more environmentally sustainable.
The first thing to consider—outside of the obvious, what’s in it for you?
As a business owner, you know that the success of your company depends on a variety of factors, including financial performance, customer satisfaction, and employee engagement. But have you considered the impact your business has on the environment?
Going green and implementing environmentally sustainable practices can bring a host of benefits to your business, from cost savings to improved brand reputation.
One of the main benefits of investing in sustainability is the potential for cost savings. By reducing energy and water consumption, recycling and properly disposing of waste, and sourcing sustainable materials, you can cut costs in various areas of your business. For example, switching to energy-efficient light bulbs and appliances can save on electricity bills, while recycling and composting can reduce waste management costs.
On the preventative side of things, reducing regulatory risk is another financial advantage of going green. By proactively implementing sustainable practices, you can minimize the risk of fines or penalties for environmental noncompliance.
In addition to cost savings, prioritizing the environment can also improve the reputation of your business. Consumers are increasingly interested in supporting environmentally responsible companies, and demonstrating your commitment to sustainability can differentiate your business from competitors and attract new customers.
Employee engagement is another potential benefit of becoming eco-friendly. Many employees are motivated by a sense of purpose and the opportunity to work for a company that values sustainability. By adopting eco-friendly practices, you can create a positive and meaningful work environment that attracts and retains top talent.
Last but not least, embracing sustainability can help your business stay competitive in the long term. As demand for eco-friendly products and services grows, companies that are able to meet this demand will be well-positioned for success.
To put it briefly, the benefits of going green for a business are numerous and include cost savings, improved brand reputation, increased employee engagement, reduced regulatory risk, and long-term competitiveness. By taking steps to reduce your company’s environmental footprint, you can create a more sustainable future for both your business and the planet.
Which leads us to the important part—how exactly does one go about making their business environmentally sustainable?
Without further ado and in no particular order, here are a few of the many ways to approach sustainable business:
Sourcing sustainable materials and products is a tangible way of making your business more environmentally sustainable. This includes using materials that are recycled as well as supporting suppliers who prioritize sustainability.
By using recycled materials, you can reduce the demand for new raw materials and the associated environmental impacts of their extraction and processing. Biodegradable materials, on the other hand, can break down naturally in the environment, reducing waste and pollution. Supporting suppliers who prioritize sustainability can also help to ensure that the products and materials you use are produced in an environmentally responsible manner.
When sourcing materials and products, it is important to consider the entire lifecycle of the product, from raw materials to disposal, in order to minimize environmental impacts. By making conscious choices about the materials and products you use, you can significantly reduce the environmental footprint of your business.
Implementing a waste reduction program is one of the best ways to minimize damage. This can involve recycling, composting, and finding ways to reuse or repurpose materials.
Recycling involves collecting and processing materials such as paper, cardboard, plastic, and metal and turning them into new products. Composting involves breaking down organic waste, such as food scraps and yard waste, into a nutrient-rich soil amendment. Reusing or repurposing materials involves finding new ways to use materials that would otherwise be discarded, such as turning old clothing into rags or using shipping pallets as furniture.
By implementing these waste reduction strategies, you can significantly reduce the amount of waste your business generates and minimize its impact on the environment. It is important to identify which waste reduction strategies are most appropriate for your business and to involve employees in the implementation process to ensure their success.
Minimizing damage can also be accomplished by adopting sustainable business practices. This can include things like using recycled paper and ink, using digital communication instead of paper, and using environmentally friendly cleaning products.
Using recycled paper and ink can reduce the demand for new raw materials and the associated environmental impacts of their extraction and processing. Using digital communication instead of paper can also help to reduce paper consumption and the associated environmental impacts. Finally, using environmentally friendly cleaning products can help to reduce the amount of harmful chemicals released into the environment.
Adopting similar sustainable business practices allows you to reduce your business’s environmental footprint and contribute to a more sustainable future. It is important to identify which sustainable business practices are most appropriate for your business and to involve employees in the implementation process to ensure their success.
Setting sustainability goals and targets is something many companies have already begun implementing in their journey to becoming eco-friendly. By setting specific, measurable, achievable, relevant, and time-bound (SMART) sustainability goals, businesses can track their progress and make continuous improvements.
For example, a SMART sustainability goal might be to reduce energy consumption by 10% over the next year by implementing energy-efficient lighting and appliances. Now the business has a clear target to work towards and can measure its progress towards achieving it.
Setting sustainability goals and targets can also help to prioritize sustainability initiatives and ensure that resources are allocated effectively. It is also important to involve employees in the goal-setting process to ensure buy-in and to review progress regularly to identify any challenges or opportunities for improvement. In taking these steps, businesses can make significant progress towards becoming more environmentally sustainable.
Offsetting carbon emissions is a widely-used method for businesses to mitigate the environmental impacts of their operations. By investing in projects that reduce or remove carbon dioxide from the atmosphere, businesses can offset their carbon emissions and contribute to a more sustainable future. This can include projects such as reforestation or renewable energy generation.
Reforestation projects involve planting trees to absorb carbon dioxide from the atmosphere. Renewable energy generation projects, such as solar or wind power, produce electricity without emitting greenhouse gasses. By investing in these types of projects, businesses can offset their carbon emissions and reduce their environmental impact.
In any case, it is important to carefully consider the types of projects that are most appropriate for your business and to ensure that the projects you invest in are credible and effective. Taking on these projects whether directly or through partnering with a non-profit is a definite step in the right direction as well as a great way to start off on the right foot if you aim to be a carbon neutral company.
Donating to environmental causes is another way for businesses to make a positive impact on the environment. Businesses can support environmental causes through donations of time, money, or resources.
Time donations involve employees volunteering their time to support environmental initiatives, such as participating in beach cleanups or trail maintenance. Money donations involve contributing financial resources to environmental organizations or causes. Resource donations involve providing resources, such as equipment or supplies, to support environmental initiatives.
By donating to environmental causes, businesses can demonstrate their commitment to sustainability, make a positive impact on the environment, and support the sustainability efforts of others. Make sure to carefully consider the environmental causes that are most aligned with the values and goals of your business (and if possible involve employees in the decision-making process).
Offering sustainable products and services is an important way for businesses to make a positive impact on the environment and meet the growing demand for sustainability. By offering sustainable products and services, businesses can differentiate themselves from competitors and demonstrate their commitment to sustainability.
Sustainable products and services are those that have a minimal environmental impact and are produced in an environmentally responsible manner. This can include products made from sustainable materials, such as recycled or biodegradable materials, and services that have a low environmental impact, such as digital communication instead of paper-based communication.
Carefully consider the sustainability impacts of the products and services you offer and continuously review and improve them as necessary. By offering sustainable products and services, businesses can contribute to a more sustainable future and meet the needs of environmentally conscious consumers.
Now that you have seven distinct sustainability avenues, we’ll share what being mindful of these approaches looks like at our company.
At Smart Shipping Supply, we are mindful of our ecological footprint from inception to execution.
We source post-consumer recycled materials which meet GRS 4.0 certifications in order to ensure accurate content claims, good working conditions, and minimal environmental impact. This allows us to offer recyclable poly mailers made of 100% post consumer recycled content.
We are cognizant of the waste we produce and have taken direct measures to limit said waste at every opportunity. Our previous blog post on reducing packaging waste goes into further detail of our waste reduction efforts.
We regularly contribute to credible climate projects that show evidence of decreasing greenhouse gas emissions by purchasing carbon offset credits that have been certified by Gold Standard or the Verified Carbon Standard. Since our establishment we have strived to maintain carbon neutrality.
As a business that prides itself on operating sustainably, we take our responsibilities towards the environment very seriously and make it our mission to change the world for better and not for worse. What about you?
Until next time, shop smart and ship smart.
]]>In this blog post, we will explore the ways in which companies can minimize their packaging waste and reduce their environmental footprint. From redesigning packaging to be more efficient and sustainable, to finding ways to reuse or recycle materials, there are many ways for companies to make a difference.
We will also discuss the benefits of these efforts for both the companies and their customers as well as highlight an example of a company that has successfully integrated waste reduction.
Whether you’re a business owner looking for ways to reduce your own packaging waste or a consumer looking to see what a company that prioritizes sustainability looks like, this blog post has something for you.
Before we can unpack the nitty-gritty of packaging waste reduction, there’s an important question that needs to be answered:
Packaging waste is a major contributor to the waste problem facing our planet. From single-use plastics to excess packaging materials, the amount of waste generated from packaging alone is staggering.
Reducing packaging waste is an important part of being a sustainable and responsible business, and it can lead to a range of benefits for the company itself.
One of the main benefits of reducing packaging waste is the potential for cost savings. By finding ways to use less material in their packaging or finding ways to reuse or recycle materials, businesses can lower their production costs and increase their profitability.
For example, a company might redesign its packaging to use less material overall, or it might invest in equipment to recycle its own waste packaging materials. These cost savings can then be passed on to customers, making the company’s products more competitive in the market.
Another benefit of reducing packaging waste is the potential for improved customer satisfaction. Customers are increasingly looking for companies that prioritize sustainability, and reducing packaging waste is a key part of this. By demonstrating a commitment to waste reduction, businesses can improve their reputation and attract more business.
This can also lead to increased customer loyalty, as customers are more likely to support businesses that align with their own values. In addition, products that are packaged in a more sustainable way may be perceived as higher quality, which can also lead to increased customer satisfaction.
Reducing packaging waste also has a positive impact on the environment. By using less material in their packaging and finding ways to reuse or recycle materials, businesses can reduce their environmental footprint and contribute to the overall sustainability of our planet.
There is also the added benefit of helping businesses to meet regulatory requirements and avoid potential fines or penalties for waste-related offenses, not to mention reducing packaging waste can help to reduce the overall amount of waste in the world, which is an important issue for many consumers.
There are many examples of companies that have successfully implemented packaging waste reduction initiatives and reaped the benefits as a result.
One such example is TerraCycle, a company that specializes in recycling and repurposing hard-to-recycle materials, including packaging waste. TerraCycle has implemented a number of initiatives to reduce packaging waste, including partnering with businesses to create recycling programs and developing innovative packaging designs that use less material.
Because of their environmental initiative, the company has saved money, improved its reputation, and made a positive impact on the environment.
Another example is Loop, a company that offers a reusable packaging service for household and personal care products. Loop’s reusable packaging helps to reduce the amount of single-use packaging waste generated by these products, and the company has gained a loyal customer base as a result.
All this to say, reducing packaging waste is an important part of being a sustainable and responsible business. By prioritizing packaging sustainability and waste reduction, companies can not only do their part to protect the environment but also improve their bottom line and attract more customers.
There is no reason for companies not to reduce packaging waste, which begs the question: how exactly can it be accomplished?
There are many ways in which we as individuals can make a difference. From the products we buy and the way we dispose of them, to the actions we take in our daily lives, our individual choices and actions can have a significant impact on the amount of waste we produce.
As consumers, we often have the power to influence the way companies do business by choosing to support those that prioritize sustainability and waste reduction. But what about the companies themselves? Do they play a role in reducing waste and promoting sustainability?
The answer is a resounding yes!
Companies have a lead role to play in reducing packaging waste, and there are a number of strategies they can use to achieve this.
The first approach and easiest to implement is a bit of a no-brainer: reduce the amount of packaging used. This can be achieved by using smaller packaging materials, optimizing the design of packaging to use less material, or finding ways to eliminate unnecessary packaging elements such as inner liners or excess protective material.
A popular alternative to the “less is more” approach is investing in more sustainable packaging materials. Traditional packaging materials, especially plastic, can take upwards of hundreds of years to break down in landfills and can have a negative impact on the environment due to the use of non-renewable resources and the release of carbon emissions. Sustainable packaging options, such as recycled materials or biodegradable plastics, can help to reduce waste and minimize the environmental impact of packaging.
In addition to reducing the amount of packaging and using more sustainable materials, companies can also focus on increasing the recyclability of their packaging. This can involve using packaging materials that are widely recycled, such as cardboard or aluminum, and designing packaging that is easy to recycle. Companies can also consider using packaging materials that can be reused, such as reusable containers or returnable packaging.
Another strategy for reducing packaging waste is to implement programs to encourage the recycling of packaging materials. This can involve providing education and resources to customers on how to recycle packaging, as well as offering incentives for recycling. Companies can also consider working with partners to develop closed-loop recycling systems that allow packaging to be recycled back into new materials.
Companies can also reduce packaging waste by making an effort to prioritize waste reduction throughout the entire product lifecycle. This can involve designing products that are more durable and have a longer lifespan, which can reduce the need for frequent replacements and the associated packaging. Companies can also consider offering repair and maintenance services to extend the life of their products and reduce waste.
If reducing waste through product design and maintenance is unfeasible, companies can instead focus on reducing waste during the production process. This can involve implementing more efficient production processes that generate less waste, as well as finding ways to reuse or recycle waste materials.
Last but not least, companies can also consider collaborating with other businesses, governments, and non-profit organizations to address packaging waste. This can involve participating in industry-wide initiatives to reduce waste, working with partners to develop solutions to packaging waste challenges, and advocating for policies that support waste reduction efforts.
While all of these steps towards waste reduction are nice in theory, what can they look like in practice?
As an eco-friendly packaging company, we at Smart Shipping Supply are committed to reducing packaging waste and do so in a multitude of ways.
We start at the source by optimizing material use whenever possible and thus limiting potential waste. To accomplish this we 1) found and implemented the optimal sealing lip length on poly mailers to use less material without compromising ease of use or functionality, 2) folded our mailers in half prior to bagging so we could use smaller bags, and 3) increased the quantity of mailers per case to necessitate fewer boxes.
On top of optimizing material, we also opt for a sustainable alternative—100% post-consumer recycled as opposed to virgin plastic. We intentionally designed our packaging to be recyclable and even encourage consumers to recycle with recycling instructions and a QR code that links to additional information located on each and every one of our SMART mailers.
Overall, reducing packaging waste is a complex challenge that requires a multifaceted approach. While it may seem daunting at first, let us serve as proof that where there’s a will, there’s a way.
By adopting strategies such as reducing the amount of packaging used, using more sustainable materials, increasing recyclability, and collaborating with others, your company can play a critical role in reducing waste and minimizing the environmental impact of packaging while at the same time improving your reputation and appealing to environmentally conscious consumers.
What are you waiting for?
Until next time, shop smart and ship smart.
]]>Two popular options for sustainable mailers are compostable and recycled materials. These eco-friendly alternatives to traditional poly mailers have gained popularity in recent years due to their potential to reduce waste and help protect the environment.
But what even are they, what is the difference between them, and which option is the better choice for you?
First, let's define what we mean by compostable and recycled poly mailers.
Compostable mailers are made from biodegradable polymers, primarily polybutylene adipate terephthalate (PBAT) and polylactic acid (PLA).
PBAT, a petroleum-based plastic, is used as a binder. PBAT is critical because it allows the mailer to biodegrade rapidly and be home compostable, but it does contribute to the carbon footprint of the mailer as it requires fossil fuels. PLA is commonly derived from renewable resources like corn and potatoes and has its own set of environmental drawbacks.
Corn, for instance, requires heavy doses of synthetic fertilizers, pesticides, and herbicides to grow, which can destroy soil, rivers, and oceans. Because only corn kernels are used to make PLA, a considerable amount of agricultural waste is produced, making both the process and end product inefficient. It is also a genetically modified crop, which allows chemical companies to control land, public policy, soil, and the agricultural economy.
That aside, there are many compelling reasons to consider using compostable poly mailers.
First and foremost, compostable poly mailers can help to reduce waste and prevent pollution by breaking down into natural elements in a composting environment. This means that they can be used as a source of nutrients for plants and soil, rather than taking up space in landfills or contributing to plastic pollution in the oceans.
This comes with a caveat: the ability of compostable poly mailers to break down and decompose depends on the specific materials used to make them and the conditions in which they are disposed of. If compostable poly mailers are not properly disposed of, they will likely end up in a landfill like traditional poly mailers, preventing the composting process from occurring.
It is important to note that compostable mailers may also contain inks and adhesives that can bring trace contamination to compost, and some composting facilities may turn away compostable plastics as they can impede composting cycles. While the latter puts the onus on the consumer to properly dispose of their compostable mailer(s), it is the responsibility of an eco-conscious business to research and avoid suppliers that produce environmentally damaging compostable mailers.
Using compostable poly mailers can also help your business to demonstrate its commitment to sustainability and environmental responsibility, which can be attractive to customers who are looking for eco-friendly options.
While compostable poly mailers have many potential benefits, there are also some potential drawbacks to consider before making the switch.
One of the main cons of compostable poly mailers is their durability. Because compostable poly mailers are made from biodegradable materials, they may not be as strong or durable as traditional poly mailers. This means that they may not be suitable for shipping heavy or fragile items, as they are more likely to tear or break during transit.
If you frequently ship items that require a high level of protection, then compostable poly mailers may not be the best option for your business.
Another potential con of compostable poly mailers is their cost. Because compostable poly mailers are made from biodegradable materials, they typically cost more than traditional poly mailers. This means that switching to compostable poly mailers can potentially increase your shipping costs.
While the long-term environmental benefits of using compostable poly mailers may be worth the added cost, it's important to consider your budget and whether the extra expense is justified.
In addition to these potential cons, there are also some challenges associated with using compostable poly mailers. If compostable poly mailers are disposed of in a landfill, they will not have access to the conditions that are necessary for them to break down and decompose.
Landfills are designed to prevent waste from breaking down and decomposing so that it doesn't take up more space over time. This means that compostable poly mailers that end up in a landfill will not turn into compost and will instead take up space just like virgin poly mailers.
Recycled poly mailers are made from recycled materials that have been collected, processed, and repurposed into new mailer bags. It is important to make the distinction between the different types of recycled materials that can be used in mailers, including both post-consumer and pre-consumer recycled materials.
Post-consumer recycled materials are materials that have been used by consumers and then collected and processed for recycling, while pre-consumer recycled materials are materials that are generated during the manufacturing process and are recycled before they reach consumers.
Each type of recycled material has its own unique set of advantages and disadvantages, and the type of material that is used can affect the overall environmental impact of the mailer. See this blog post for more details.
In both cases, a primary advantage of using recycled mailers is that they help to reduce the amount of waste that ends up in landfills. By using materials that have already been used and processed, recycled mailers help to conserve natural resources and reduce the amount of pollution that is generated during the manufacturing process.
Recycled mailers can be a cost-effective option for businesses and individuals who want to reduce their environmental impact as a result.
Like all things, there are some drawbacks to using recycled mailers. One of the main challenges is that the quality of recycled materials can vary, which can affect the durability and strength of the mailers. In some cases, recycled mailers may not be as strong or as resilient as non-recycled options, which can lead to problems such as tearing or breaking during transit.
These issues can be circumvented by vetting suppliers prior to purchasing to ensure quality products.
One of the key differences between compostable and recycled poly mailers is their environmental impact.
Compostable poly mailers have the potential to reduce waste and prevent pollution by breaking down into natural elements in a composting environment. This means that they can be used as a source of nutrients for plants and soil, rather than taking up space in landfills or contributing to plastic pollution in the oceans.
Recycled poly mailers, on the other hand, help to reduce waste by repurposing plastic materials that would otherwise be discarded. This helps to conserve natural resources and reduce the amount of energy required to produce new plastic products.
Since they do not break down in the same way as compostable mailers, they will still take up space in landfills and may potentially contribute to plastic pollution, though this is not the case for recycled poly mailers that are also recyclable. Mailers that are both recycled and recyclable contribute to a circular economy and limit waste at both the start and end of their life cycles, though some of these environmental benefits are offset by the fact that the recycling process tends to be energy-intensive.
With that being said, recycled mailers may be downcycled (turned into a lower-quality material) or sent to landfills if not properly recycled. Recycling also requires sufficient infrastructure and may be limited by contamination in the recycling process.
Another difference between compostable and recycled poly mailers is their durability and performance. Compostable poly mailers are generally considered to be less durable than traditional poly mailers, as the biodegradable materials used to make them may break down over time. This means that they may not be suitable for shipping heavy or fragile items.
Recycled poly mailers, however, are typically just as durable as traditional poly mailers. This makes them a better choice for shipping heavy or fragile items, as they are less likely to tear or break during transit. It is important to note that the durability of recycled poly mailers can vary depending on the quality of the recycled materials used to make them.
So, which is the better choice: compostable or recycled poly mailers?
The answer ultimately depends on your specific needs and priorities.
If you are committed to reducing waste and have access to commercial composting facilities, compostable mailers may be a good choice. However, it's important to be aware of the limitations and challenges of compostable materials, such as the use of PBAT and the environmental impacts of corn production.
On the other hand, if you are looking to minimize your carbon footprint and support the recycling industry, recycled mailers may be a better option. Just be aware of the challenges and limitations of recycling, such as downcycling and contamination.
Ultimately, the decision to use compostable or recycled poly mailers is a personal one, and there is no right or wrong answer. Both options have their pros and cons, and both can help to reduce waste and protect the environment in their own ways.
At Smart Shipping Supply, we opted for 100% post-consumer recycled poly mailers. The decision came down to the accessibility of necessary disposal services. While a mere 27% of people in the United States have access to some form of composting service, over half the population has access to a drop-off recycling service.
As a responsible business owner or consumer, it is important to consider the environmental impact of your choices and do what you can to reduce waste and protect the planet. So, whether you choose compostable or recycled poly mailers, you can feel good knowing that you are doing your part to help make the world a cleaner and healthier place.On the topic of sustainability, packaging is one of those necessary evils, though some forms are less evil than others. Poly mailers are a prime example of plastic packaging with greener alternatives, namely post-consumer recycled plastic.
But what exactly is post-consumer recycled content, how does it differ from other recycled content, and how is it relevant to packaging? Introducing the good, the bad, and the ugly: post-consumer recycled, pre-consumer recycled, and post-industrial recycled waste.
Incorporating recycled, not to be confused with recyclable, content into packaging allows brands who do not have the means to eliminate packaging from their shipping process to entirely avoid or at the very least limit the needless creation of more virgin plastic.
This is noteworthy as plastic production, though commonly forgotten in conversation in favor of plastic pollution, is not an insignificant contributor to global warming. As a matter of fact, eight percent of global fossil fuels go towards or are burnt during the production of plastic.
In recent years suppliers have begun to offer eco-conscious brands more variety of poly mailers containing up to 100% recycled content while maintaining the same functionality and aesthetics as virgin mailers. Within this variety, there is a distinction to be made between post-consumer and post-industrial recycled materials.
Post-consumer waste refers to any material that's recycled after its commercialization or use—think something along the lines of what you would find in a residential recycling bin.
Between the two, post-consumer recycled content comes from a more polluted waste stream, making it inherently more difficult to be remanufactured into products that hold up to standards of durability and functionality. But that’s not to say that it hasn’t been done!
SMART poly mailers are made of 100% post-consumer recycled content. By championing the use of post-consumer waste as opposed to virgin plastic or post-industrial waste, Smart Shipping Supply positively influences the market value for recycled goods that reclaimers and manufacturers deem less desirable, in effect driving investments and improving the chances of these materials being recycled and not dumped.
Post-industrial, or pre-consumer, waste are materials that are sent through the recycling stream before they are commercialized or used by consumers. For example, trim scraps from manufacturing processes that are sent directly into the recycling stream become pre-consumer content.
In comparison to their greener counterpart, post-industrial waste offers better waste management and return on investment, though this comes without the improved market development and demand for post-consumer plastics.
At the end of the day, the ultimate goal is to displace the use of more carbon-intensive virgin materials. We cannot disregard the potential of pre-consumer recycled content in replacing virgin plastic packaging nor can we ignore its unique opportunities for technological developments that may bring much needed innovation to the plastic recycling system as a whole.
With that being said, the relative ease with which post-industrial recycled waste lends itself to remanufacturing urges us to focus our attention on the more challenging and less ventured alternative of post-consumer recycled plastic.
From a consumer standpoint, it can be difficult to distinguish valid claims about recycled plastic, but there are certifications that make this easier. The Global Recycled Standard (GRS), Recycled Claim Standard (RCS), and Recycled Material Standard (RMS) are established stamps of sustainability to look out for.
For those who wish to take things to the next level, personal research into whether a brand uses packaging that consists of post-consumer (preferred) or post-industrial recycled waste or even a mix of the two might be of added benefit.
Until next time, shop smart and ship smart.
]]>What does this mean for you?
Centuries of human innovation and technological advancements have gone into what has become today’s standard practices for the shipment of clothing. With regard to packaging, one method of shipping clothing reigns supreme in terms of cost effectiveness, durability, and weather resistance: the poly mailer.
What characteristics of a poly mailer make it so desirable for the shipment of clothes? And with so many choices to pick between, what mailer options best suit your needs as a business? If these questions are relevant to you, you’ve come to the right place.
Let us first address the fundamental question:
In the wonderful world of shipping supplies, poly bag mailers are something of an enigma. Most people regularly come into contact with their widely circulated counterpart, the envelope, and their sturdy, corrugated cardboard cousin, the box. But what about shipping mailers themselves?
If you have ever purchased clothes online, it can be said with near absolute certainty that you have encountered a poly bag before, and yet many still do not know them by name.
We had to learn for ourselves what makes poly mailer bags the pièce de résistance of clothing shipping supplies, and today we bestow upon you all of our knowledge.
Starting with the obvious—what even is a poly mailer?
Poly mailers are plastic bags used for shipping. They are typically made from polyethylene, the most commonly produced plastic and a staple in almost all packaging, and are known for being flexible, lightweight, and durable.
Do these qualities make them advantageous for shipping clothes? Absolutely! Which leads us to…
When poly mailers are an option for ecommerce businesses, they’re almost always chosen for their cost efficiency.
They take up less space and account for less weight and are far cheaper to ship than boxes as a result. This, when taken into consideration with the fact that they are also cheaper to buy, costing approximately 0.15 to 0.25 cents per unit as opposed to a box’s $1.25 per unit, makes them a popular packaging contender.
But that’s not all they have going for them.
Poly mailers are made of plastic, a material known for its resilience (for better and for worse). This results in them being leagues more durable than paper envelopes as well as perfectly fine in rain or shine, something that cannot be said for boxes.
In addition to not being weather resistant, boxes take up a lot of space, making them harder to store than shipping bags, which you can easily find a place for even if you buy in bulk.
With built in adhesive and no packing material required, poly envelopes are all in all a convenient, economical, and reliable way to ship clothing and a variety of other non-fragile items.
Not all poly mailers are created equal, but how do you know which is right for you?
We’ve compiled a comprehensive list of options to make things easier for you. If you have budget, brand, or environmental concerns, we’ve got you covered.
While some view packaging as an opportunity to establish their brand image or provide the consumer with an aesthetically pleasing shopping experience, others are simply looking for packaging that fulfills its function.
Find yourself in the latter? Here are a few things to keep in mind when cutting costs.
*This isn’t a push to buy more than you need, but if you know you’ll be needing a lot, just buy a lot. Don’t buy multiple packs of 100 that add up to a lot because that’s just money down the drain (we’re definitely not speaking from experience).
Similar but not the same is a fairly accurate statement when it comes to poly mailers. They might all look like carbon copies available in different colors, but there’s more to a mailer than what meets the eye.
The following features have slight distinctions that your consumers will appreciate.
If you want your business to stand out from the crowd, this is a surefire way to go about it. Customizing the design of your packaging to stay true to your brand and your product is a worthwhile investment for a business of any size.
If you can afford to, there’s no reason not to. Expensive designs use more colors, are more intricate, and take up more space, so avoid these if you’re coming up with a design on a budget.
Other than that, display your logo or get creative, it’s up to you!
As more and more consumers become educated about the impact of their purchases, sustainability in fashion continues to grow in demand. Consumers across all generations want sustainable clothing and are willing to spend more for sustainable products.
Do you want to take every opportunity to limit the environmental damage of your business? If so, don’t draw the line at clothing. Today more than ever there are eco-friendly packaging solutions that minimize waste, carbon footprint, and ecological destruction while maintaining all the sought after qualities of a traditional mailer.
Want to go the extra mile? A 2021 survey from clean manufacturing leader Genomatica found that over half of fashion shoppers want clothing brands to help them understand how their products are more sustainable than alternatives.
Because a consumer’s first impression of your brand starts with its packaging, show your buyers that you hear and understand their desire for sustainability by using eco-friendly poly mailer bags that say how they’re sustainable.
100% recycled SMART Mailers do a great job at this with their eye-catching recycled content claim. The added QR-code for further learning and inclusion of recycling instructions for responsible disposal are the icing on the cake!
You’re now more than equipped with all you need to know to purchase your mailers and ship those clothes of yours. As long as you choose the right poly mailer size, your package should arrive safely and you should have nothing to worry about.
Until next time, shop smart and ship smart.
]]>Whether you’re an established ecommerce retailer, a thrifty reseller, or someone looking to send their well-loved clothes off to a new home, it can be difficult to determine what size packaging best suits your needs.
In this post, we’ll unpack the seven poly mailer sizes that are most commonly used for clothing and provide general guidelines for how to choose the best size for you.
When it comes to poly mailers, size absolutely matters. You could be in possession of the world’s most reliable shipping bag, yet if it runs too small for the item you’re shipping, it’s rendered useless.
At the opposite end of the spectrum, is there such a thing as a poly mailer that is too large?
The answer is yes. Use a shipping mailer that is too big and you will run the risk of having an underfilled mailer bag, one with ample room even after being filled and sealed. This increases the chances of your package getting caught on something while being handled by USPS and/or other mail carriers during the shipping process.
You could be shipping across the country or to the other side of the world—it’s not about the destination, it’s about the journey. That is to say, taking the necessary precautions to ensure that your package is best equipped to arrive safely is important regardless of where it’s going.
What does that mean for you? Finding the best poly mailer size for your clothes.
Poly mailer bags come in a range of sizes that you can choose from.
Being presented with too many options at once can be overwhelming, so we’ve taken it upon ourselves to find the seven sizes that are the industry standard where clothing is concerned and to itemize their general capacity estimates for your convenience.
We will be examining the sizes from smallest (6” x 9”) to largest (19” x 24”). Feel free to start in the middle (10” x 13”) and work your way up or down based on how the item(s) you’re shipping compare to our descriptions.
Without further ado, let’s take a look at our smallest contender.
If you’re not packing much, 6” x 9” mailers are your best friend. They’re perfect for a pair of socks or underwear.
Think the same as before, but with 7.5” x 10.5” bags you can double the quantity. What’s better than one pair of socks? Two pairs of socks!
Now we’re talking. With 9” x 12” you can start to fit larger items—one to two thin shirts, light undergarments, pajama shorts, or a mini skirt. If you intend to ship children’s clothing you’ll have more room to work with.
This is a great size if you’re looking for versatility as it works with blouses, dress shirts, shorts, skirts, and more. Depending on the thickness(es) of their fabric and how you choose to fold them, up to five large shirts could comfortably fit in a 10” x 13” mailer. Keep in mind that objects with a higher surface area will necessitate smaller quantities (e.i. one dress shirt vs. two skirts).
You can rely on 12” x 15.5” shipping bags for your thicker and/or longer clothes. Think along the lines of a sweater, a pair of jeans, a dress, or a hoodie (for all sizes up to and including large).
It’s hard to go wrong with a 14.5” x 19”. Almost all types of clothing—shirts, dresses, pants, coats, vests, etc.—are able to be shipped with these. They’re the best poly mailer size for XL and XXL hoodies which can’t be squeezed into a 12” x 15.5” mailer and have no trouble fitting here.
What do two medium hoodies, 12 to 14 large T-shirts, and two to three dresses have in common? They can be shipped in a 19” x 24” poly mailer. Yes, we’re aware that’s not the only answer.
Sass aside, what if 19” x 24” isn’t enough? Should you need to ship a large puffer jacket or blanket or something equally massive, you might require a 24” x 24”. We may or may not have left it out for alliteration purposes (seven standard sizes for shipping bags would not have the same ring if there were eight, sorry not sorry).
Now that that’s been said, congratulations! You have reached the end of the listicle portion. You’re a trooper, truly.
You’ve made it past our rough estimations as to what size poly mailer best fits what clothes. If you still feel unprepared in your decision making, here are a few tips to help you find a size that fits just right for you.
Though our general estimates—fits five shirts, three pairs of socks, one cap, etc.—may prove useful, that’s all they are. Estimates. The most foolproof way to settle what size mailer you need is with a trusty, time-tested technique: measuring.
This may seem like a no-brainer. Since size is the determining factor when picking out a mailer, what better way to cover your bases than by measuring the dimensions of what you plan on shipping.
Start by folding your article (or articles) of clothing and arranging them how they will be when shipped.
Then use a ruler or measuring tape to find the length, width, and depth of your item(s) in inches. Make note of these dimensions to be used in the upcoming formulas.
To find the minimum width required of your mailer, add an inch to the sum of your item’s width and depth. As for the minimum length, take the sum of your item’s length and depth and add two inches. This should prevent your bag from being too small.
Here are the formulas written out:
Minimum Width = Item Width + Item Depth + 1”
Minimum Length = Item Length + Item Depth + 2”
Suppose you wanted to ship two large hoodies with a length of 14 inches, width of 12 inches, and depth of 6 inches (when folded and stacked). The minimum width your mailer would need would be 12 + 6 + 1, or 19 inches, and you would require a minimum length of 14 + 6 + 2, or 22 inches. Thus the closest standard size bag suitable for your two hoodies would be 19” x 24”.
Don’t be cowed! The math is simple, and so is the measuring.
It should go without saying that different fabrics have different thicknesses which impact the final state of your package. A long-sleeved cotton T-shirt, though the same shape as a knitted wool jumper, only takes up half the space if not less. The same goes for jeans vs. leggings, sheer stockings vs. fleece stockings, and the list goes on.
The material(s) you’re working with should always be taken into account when viewing general estimates.
If you are stuck between two sizes, the safer option tends to be the bigger one. After all, a shipping bag that’s too small is just a bag.
A slightly oversized mailer is easily accommodated with a little tape and creative folding. Worst case scenario: your receiver might be a bit put off by your packaging. At the end of the day, what matters most is that they received your package intact.
It’s safe to say that you know more about poly mailer sizing than you ever wanted to know—you’re welcome, by the way.
Now comes the fun part: buying the right size and anticipating the arrival of your mailers so you can finally get those clothes out the door.
Since we’ve already established that you come to the Internet for help, you might as well check out our list of the best poly mailers that money can buy. In it we’ll unpack options for anything you can think of including budget, branding, designs, environmental impact, etc. If the latter is important to you, you might be interested in our 100% recycled SMART mailers.
Until next time, shop smart and ship smart.
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