Sowing Seeds of Change One Order at a Time

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While profit and growth have traditionally been the primary goals for businesses, a paradigm shift is occurring. Today, companies are realizing that their success is intricately linked to the well-being of the planet and its inhabitants. With deforestation and carbon emissions continuing to accelerate, the need for collective action has never been more urgent.

A new trend is emerging, one that combines commerce with conservation, and it is rapidly gaining momentum—one order, one tree planted. More and more companies are embracing the idea of planting trees for every order purchased, recognizing the profound impact such a simple act can have on our planet while serving as a sign of commitment to sustainability.

The movement has gained significant traction across a wide range of industries. From fashion and beauty brands to tech companies and e-commerce giants, businesses of all sizes are eagerly joining the ranks of this growing coalition.

Together let’s explore the reasons behind the increasing popularity of tree-planting initiatives among businesses as well as what makes it possible for businesses to integrate tree-planting initiatives into their operations.

It Starts With a Seed

The act of planting a tree for every order purchased represents a powerful paradigm shift in how businesses approach their ecological footprint. It symbolizes a departure from the "take, make, waste" model and embraces a more circular and regenerative approach. 

By embracing sustainability at its core, businesses can transcend the role of mere economic entities and become catalysts for positive change, leading the way towards a more harmonious relationship between commerce and the natural world.

But when exactly did this practice start to catch on? Who can be credited as the creator of the "trend"? It’s difficult to say.

One company that for sure played a pivotal role in popularizing the practice of planting trees for orders is tentree. Founded in 2012, tentree has become a symbol of sustainability and eco-consciousness. They developed a unique business model that aligns profitability with environmental responsibility, making them a trailblazer in the industry.

Tentree gained recognition for their "Buy One, Plant Ten" initiative, where they committed to planting ten trees for every item purchased from their apparel line. This concept resonated with consumers who were eager to contribute to reforestation efforts and combat climate change. Through their strong social media presence and engaging storytelling, tentree sparked a movement that inspired other businesses to follow suit.

The success of tentree's initiative and its positive impact on the environment motivated numerous companies across different industries to adopt similar practices. Today, a wide range of businesses have embraced the concept of planting trees for each order purchased.

The vision and influence of companies like tentree have propelled this movement to new heights. They have demonstrated that sustainability can coexist with profitability and have encouraged businesses of all sizes to participate in reforestation efforts.

Through tree planting initiatives, these companies have ignited a movement that is transforming the business landscape for the better (and greener 🌳).

Why Plant Trees

As the world faces pressing environmental challenges, businesses are increasingly seeking ways to reduce their carbon footprint and promote sustainability. Planting trees has emerged as a popular solution for companies looking to make a positive impact on the environment.

Let’s look into the primary motivations behind companies planting trees for each order and the environmental benefits associated with this practice, starting with the latter:

1. Carbon Sequestration

Trees absorb carbon dioxide, a major greenhouse gas responsible for climate change, during photosynthesis. Through this process, trees act as carbon sinks, storing carbon and mitigating the impact of greenhouse gas emissions. By incorporating tree planting into their operations, companies can help offset their carbon footprint and make a positive contribution to fighting climate change.

2. Habitat Restoration

Deforestation has led to the loss of countless habitats and the displacement of numerous species. Tree planting initiatives create opportunities for reforestation and habitat restoration, enabling wildlife to return to their natural habitats. Restoring ecosystems helps preserve biodiversity and enhances the overall health of our planet.

3. Soil Conservation

Trees play a vital role in preventing soil erosion. Their root systems anchor the soil, preventing it from washing away during heavy rains. This helps protect valuable topsoil, which is essential for agriculture and ecosystem stability.

But why do businesses even bother? After all this time, are we finally prioritizing the planet over profit?

Incorporating tree planting into their business practices allows companies to align with sustainable development goals. It showcases their dedication to environmental preservation and demonstrates their corporate social responsibility. 

The corporate world is responsible for a significant portion of global carbon emissions. To mitigate their impact, businesses are increasingly adopting sustainable practices and seeking ways to offset their carbon footprint. 

Tree planting serves as a powerful mechanism for offsetting emissions. By planting trees in significant numbers, companies can minimize and even neutralize their carbon emissions and demonstrate their commitment to a greener future.

By visibly contributing to reforestation efforts, businesses inspire customers, employees, and stakeholders to embrace sustainable values and become active participants in the fight against climate change.

The practice of planting trees for each order purchased goes beyond mere symbolism. It represents a tangible commitment by businesses to create positive change and contribute to the well-being of our planet. 

By recognizing the value of trees and the numerous environmental benefits they provide, companies are sowing seeds of change, one order at a time. Together, these efforts foster a more sustainable future and encourage other businesses and individuals to join the movement toward a greener world.

Reforestation Organizations

As the movement of companies planting a tree for every order purchased continues to grow, partnerships with dedicated tree planting organizations have become essential. These organizations specialize in reforestation efforts and offer companies a way to make a meaningful impact on the environment. 

They employ various methodologies to ensure the success and sustainability of their reforestation efforts. They partner with local communities, employ local workers, and engage in rigorous planning and monitoring to make a lasting impact.

Here are some of the most common tree planting businesses that companies frequently partner with, along with their methodologies, geographic reach, and impact.

1. One Tree Planted

One Tree Planted is a non-profit organization focused on global reforestation. Their mission is to plant trees in areas affected by deforestation, wildfire damage, and other environmental challenges. 

They use a project-based approach, partnering with local organizations and communities to ensure the trees are planted in the most strategic and impactful locations. They prioritize areas that have faced deforestation or natural disasters and work closely with local stakeholders to implement tree planting projects.

One Tree Planted has projects in North America, South America, Asia, and Africa, allowing companies to support reforestation efforts across different regions.

2. Eden Reforestation Projects

Eden Reforestation Projects is a non-profit organization dedicated to restoring forests and alleviating poverty in developing countries. They employ local villagers to plant trees, providing them with fair wages and empowering them economically. 

They have had a remarkable impact, having planted over 500 million trees in countries like Madagascar, Nepal, Haiti, and Indonesia. Their approach not only helps restore ecosystems but also supports local communities.

Eden Reforestation Projects employs local villagers to plant trees. This approach helps alleviate poverty while also promoting reforestation. By providing fair wages and training, Eden Reforestation Projects empowers communities and establishes long-term commitments to maintaining the planted trees.

3. Arbor Day Foundation

The Arbor Day Foundation is a well-established non-profit organization with a long history of promoting tree planting and environmental conservation. They work with individuals, communities, and businesses to plant trees in both rural and urban areas. 

The foundation's initiatives extend beyond reforestation, focusing on education, advocacy, and awareness programs to inspire a deeper appreciation for trees and their role in sustaining the planet.

The Arbor Day Foundation operates across the United States and collaborates with communities, individuals, and businesses to plant trees in both rural and urban settings. Their projects focus on planting trees in areas where they are most needed, including parks, schools, and forests. 

The foundation's educational initiatives raise awareness about the importance of trees and inspire people to take action.

4. American Forests

Founded in 1875, American Forests is one of the oldest non-profit conservation organizations in the United States dedicated to protecting and restoring forests across the country. They collaborate with businesses to plant trees in critical areas, such as fire-damaged regions or areas affected by urbanization. 

American Forests employs a science-based approach to tree planting, ensuring the right tree species are planted in suitable locations to maximize their ecological impact. They concentrate on restoring forests in the United States, particularly areas affected by wildfires or urban expansion. 

Their longstanding efforts contribute to ecosystem health, wildlife habitat preservation, and carbon sequestration.

These tree planting organizations have a global reach, allowing businesses to support reforestation efforts in various regions. By partnering with these organizations, companies contribute to the planting of millions of trees each year, helping restore ecosystems, combat climate change, and improve the livelihoods of local communities.

The partnerships between companies and tree planting organizations represent a powerful alliance in the pursuit of a greener future. By pooling their resources, expertise, and dedication, they amplify their impact. 

Together, they work towards a more sustainable world where trees thrive, biodiversity flourishes, and the environment is protected for future generations one order at a time.

Tree Planting Partnerships

Here are a few household names that are or have partnered with tree planting organizations to contribute to reforestation efforts. How many do you recognize?

1. Apple

In partnership with Conservation International, Apple has launched the "Restore Fund" to invest in forestry projects around the world. Their goal is to remove 1 million metric tons of carbon dioxide annually through restoring and protecting forests.

2. Google

Google has partnered with various tree planting organizations, including the Arbor Day Foundation and The Canopy Project, to support reforestation initiatives globally. They have committed to planting trees, supporting research, and leveraging technology to combat deforestation.

3. Salesforce

Through its 1-1-1 model, Salesforce has pledged to donate 1% of its equity, 1% of its employees' time, and 1% of its products to environmental causes. They have partnered with organizations like Eden Reforestation Projects to restore forests and reduce poverty through tree planting.

4. Microsoft

Microsoft has partnered with The Eden Reforestation Projects to restore forests and improve local livelihoods. They have committed to planting millions of trees globally as part of their sustainability efforts.

5. Patagonia

Patagonia, an outdoor clothing company, has long been committed to environmental conservation. They have collaborated with various tree planting organizations, such as One Tree Planted and Trees for the Future, to support reforestation initiatives worldwide.


IKEA has partnered with organizations like The Arbor Day Foundation and WWF to promote sustainable forestry and reforestation efforts. They aim to protect and restore forests while ensuring responsible sourcing of wood for their products.

Reforestation initiatives are not limited to large corporations. In fact, here's a look into our own backyard.

Our Seeds of Sustainability

At Smart Shipping Supply, we believe that businesses have a crucial role to play in addressing the climate crisis and promoting environmental sustainability. That's why we've partnered with Eden Reforestation Projects, a renowned non-profit organization dedicated to reforestation and climate action.

Eden Reforestation Projects is at the forefront of global reforestation efforts, connecting individuals and businesses with impactful climate solutions. Their mission aligns perfectly with our commitment to making a positive environmental impact. Through their extensive expertise and on-the-ground initiatives, they tackle the ongoing climate crisis head-on, and we are proud to support their work.

Reforestation is a proven method of combating climate change and habitat destruction. Through research-backed practices and time-tested approaches, Eden Reforestation Projects ensures that the trees planted have a lasting impact on the environment. By planting trees, we contribute to carbon reduction, habitat restoration, and the preservation of biodiversity.

Transparency is a core value for us, and we are dedicated to maintaining full transparency in our partnership with Eden Reforestation Projects. It's essential for us to ensure that every tree we plant on behalf of our customers is accounted for and makes a real difference. Eden Reforestation Projects provides us with regular updates, allowing us to share the impact of our collective efforts with our customers.

We are thrilled to announce that, thanks to the support of our amazing customers, we have recently reached a significant milestone. Together, we have planted over 15,000 trees worldwide! This accomplishment represents the power of individual and collective actions in driving positive change for the environment.

As a business that operates with sustainability at its core, we take our environmental responsibilities seriously. By planting a tree on behalf of every order purchased, we demonstrate our dedication to making a tangible difference. Each tree represents an investment in a greener future, helping to restore ecosystems, combat climate change, and support local communities.

We want to express our heartfelt gratitude to our customers who have joined us on this journey. Your support has been instrumental in reaching this milestone, and together, we are leaving a positive legacy for future generations.

But our work doesn't stop here. We remain committed to continuously improving our sustainable practices and exploring additional ways to minimize our environmental impact. We invite you to join us in our mission and be part of the solution. Together, we can create a better world, one order at a time.

Thank you for being a part of our journey and for helping us make a real and lasting impact on the environment. Together, we are sowing seeds of change and building a greener and more sustainable future!

Until next time, shop smart and ship smart.